NuStory

Project Overview

NuStory Rugs partnered with Sorted Pictures and Prost Media to produce the brand’s first video campaign for social media advertising. Although NuStory had already built a successful rug business, the company had not yet incorporated video into its marketing. The goal was to introduce the brand through polished visual content that could increase awareness, support online sales, and elevate how its products were presented across Instagram and TikTok.

Cinematography & Techniques

The campaign was filmed inside NuStory’s office studio, where we constructed multiple sets inspired by distinct New York City neighborhoods, including Brooklyn, the Upper East Side, and Tribeca. Each rug was assigned to a neighborhood, and the surrounding furniture, props, and styling were designed to reflect the personality and aesthetic of that location.

The lighting was carefully controlled to create the appearance of warm morning sunlight entering through a window. By shaping the light entirely within the studio, we maintained that consistent atmosphere throughout the full production day—even after the natural sunlight had disappeared.

Each rug was primarily filmed from a top-down perspective to clearly showcase its overall design. Additional close-up and angled footage highlighted specific colors, textures, and details while helping immerse viewers in the neighborhood-inspired environment.

Visual Storytelling

The central creative concept connected each rug to a recognizable New York lifestyle. Rather than presenting the products against a generic backdrop, we built visual worlds that allowed viewers to imagine how each rug could fit within their own home and neighborhood.

By changing the styling, set design, and overall mood for each collection, the campaign gave every rug its own identity while maintaining a consistent visual language across the full series. The combination of controlled lighting, detailed product imagery, and neighborhood-inspired storytelling helped make the content feel elevated, relatable, and distinctly connected to New York City.

The Final Result

The completed campaign gave NuStory its first collection of professionally produced video assets for social media advertising. The content was distributed across Instagram and TikTok, providing the brand with a more dynamic way to showcase its products, communicate its design perspective, and reach potential customers through visually engaging video.

The project established a foundation for NuStory to incorporate video into its broader digital marketing and present its rugs through lifestyle-driven content rather than traditional product imagery alone.