Macmillan Publishers: "The Place to Be"

Project Overview

“Macmillan: The Place to Be” was a recruitment campaign created to introduce recent graduates, college students, and future interns to the people, values, and career opportunities within Macmillan Publishers. The campaign highlighted Macmillan’s commitment to diverse perspectives, workplace inclusivity, and publishing stories from writers of varied backgrounds—positioning the company as a welcoming place where emerging talent can build a meaningful career.

Strategy and Cinematography Techniques

The campaign was filmed inside Macmillan’s offices and centered around an hour-long podcast conversation between CEO Jon Yaged and host Whitney Johnson. Jon’s voice became the narrative foundation for more than 15 campaign videos, while authentic footage of employees working across different departments brought each topic to life.

To transform the corporate office into a branded production environment, we incorporated Macmillan’s colors into the lighting design. Rather than using a bright, traditional corporate look, the lighting was intentionally intimate, warm, and inviting—helping the content connect with a younger audience while maintaining a polished and professional appearance.

Visual Storytelling

Each video explored a different aspect of life and opportunity at Macmillan, including its DEI initiatives, workplace inclusivity, investment in audiobooks, available career paths, community involvement, and the range of opportunities within the publishing industry.

Footage of real employees collaborating throughout the office gave the campaign an authentic and energetic personality. By pairing these workplace moments with Jon’s insights, the videos showed audiences not only what Macmillan does, but what it feels like to be part of the organization—reinforcing the campaign’s central message: Macmillan is “The Place to Be.”

The Final Result

The result is a visually stunning piece that inspires connection with nature, evoking a sense of wonder and appreciation. Nature’s Whisper is more than just a video—it’s a poetic tribute to the breathtaking beauty that surrounds us.