Bank of America + Treasury Today

Project Overview

“Structural Forces Reshaping Payments: The Rise of AI” was an executive interview series produced for Bank of America and Treasury Today. The project explored the challenges, opportunities, and future of artificial intelligence within an increasingly tokenized banking environment. Building on an ongoing creative partnership, Prost Media was trusted to translate complex financial topics into polished, accessible video content designed to inform the industry and reinforce Bank of America’s thought leadership.

Cinematography & Techniques

Filmed at Bank of America’s headquarters, the project used a clean two-camera interview setup to maintain a strong connection between each executive and the viewer. Rather than incorporating traditional B-roll, the visual approach remained focused on the speakers and the authority of their insights. Custom motion graphics were integrated throughout the videos to clarify key ideas, reinforce important messaging, and make complex banking concepts easier to understand.

Visual Storytelling

The storytelling centered on the executives’ perspectives, allowing their expertise to guide the narrative. Sleek compositions, refined lighting, and restrained graphics created a visual style that reflected the prestige and professionalism associated with Bank of America. Despite limited executive availability and tight production timelines, the videos maintained a consistent visual identity and delivered clear, cohesive messaging across the series.

The Final Result

The completed content gave Bank of America and Treasury Today a polished collection of informative videos that could be distributed across public relations platforms, industry publications, LinkedIn, and YouTube. The series helped communicate emerging developments in AI and payments while preparing viewers for the continued evolution of the banking industry.